Overview:
Aamchi Vadapav
Regional F&B Brand → Category Icon
The Challenge:
Low brand recall in a competitive market. No emotional connection. Looked like every other fast-casual brand.
The Transformation:
We engineered a mascot-led identity rooted in regional pride and nostalgia—transforming anonymous vendors into beloved local icons.
The Results:
● Achieved strong unaided brand recall within the first year
● Drove major year-over-year revenue growth
● Significantly lowered customer acquisition costs through organic word-of-mouth
● Expanded from a single location to multiple branches with investor support
Transformation Statement:
"Our brand went from 'another vadapav place' to 'THE vadapav place.' Customers now travel 45 minutes just for us."
