Amboos Keraloot

Heritage Brand → Modern Commerce Leader

The Challenge:

Outdated perception killing e-commerce growth. Strong product, weak digital presence..

The Transformation:

We repositioned heritage as a premium differentiator modernizing visual language while honoring 40+ years of craft tradition.

The Results:

● Significantly improved conversion rates

● Rapidly grew e-commerce revenue

● Increased customer retention and repeat purchases

● Attracted multiple acquisition offers at premium valuations

Transformation Statement:

"The rebrand didn't just increase sales, it changed how buyers saw us. We went from 'local shop' to 'premium heritage brand.'" — CEO, Amboos Keraloot